Sri Lanka's Trusted Rice Importer & Wholesale Supplier
Official importer of Zaara Premium Basmati Rice, delivering trusted quality, aroma, and consistency to wholesale, retail, and distribution partners.
Excellence
Our Legacy of Trust
At Yashara Marketing, we are proud to be a Sri Lanka–based wholesale rice business built on a legacy of trust, quality, and long-standing market expertise.
With a market presence of over 30 years, we have grown to become a well-recognized and dependable name within Sri Lanka's rice trading industry. Our journey reflects a consistent commitment to delivering superior products while maintaining strong relationships with our customers across the island.
Over the decades, we have successfully introduced and supplied well-known premium Basmati rice varieties, earning a reputation for quality, authenticity, and reliability.
Our Leadership
Meet the visionary leaders driving Yashara Marketing's legacy of trust, quality, and growth.
Mr. Prem Lal
With over three decades of trusted presence in Sri Lanka's rice trading industry, Mr. Prem Lal is the visionary Founder of Yashara Marketing, a company built on integrity, consistency, and long-standing customer relationships. His entrepreneurial journey began with a passion for delivering premium-quality rice products to the Sri Lankan market while maintaining the highest standards of reliability and customer satisfaction.
Under his leadership, Yashara Marketing has evolved into a recognized name in the wholesale rice sector, specializing in the import and distribution of premium Basmati rice and selected rice varieties. Through strategic partnerships, market insight, and hands-on operational expertise, Mr. Prem Lal has successfully positioned the company as a trusted supplier to wholesalers, retailers, and businesses across the country.
Known for his practical business acumen and commitment to excellence, he continues to guide the company with a strong focus on quality, long-term relationships, and sustainable growth. His dedication and leadership remain the driving force behind the continued success and reputation of Yashara Marketing.
Kushan Kumarasiri
Kushan Kumarasiri serves as the Chief Business Consultant of Yashara Marketing, bringing extensive experience in business development, strategic management, finance, compliance, and corporate operations. With over 15 years of professional exposure across banking, finance, investment advisory, marketing, and consultancy sectors, he plays a key role in driving the company's business growth strategy and corporate positioning.
Recognized for his strong analytical mindset and leadership capabilities, Kushan has contributed to multiple organizations in executive and senior management capacities, particularly within the Sri Lankan financial and corporate sectors. His expertise spans business consultation, market expansion, branding strategy, operational management, and customer relationship development.
At Yashara Marketing, he is responsible for strengthening business networks, exploring strategic partnerships, and guiding the company toward modern business practices and sustainable expansion. His vision combines traditional business values with innovative approaches, helping the company maintain its competitive edge in an evolving marketplace.
Our Premium Products
Sourced from the finest paddies and processed with cutting-edge technology to ensure peak aroma and length.
Zaara Classic Biryani Rice
Premium aromatic rice crafted for biryani, restaurants, catering, and rich traditional meals.
Zaara Super Long Basmati Rice
Super long grain Basmati rice with excellent aroma, elegant grain length, and consistent cooking results.
Zaara Premium Basmati Rice
Premium Basmati rice selected for aroma, texture, daily cooking, and reliable quality.
Zaara Classic Basmati Rice
Classic Basmati rice range with trusted grain quality and hygienic packaging.
Zaara Retail Packaging Range
Attractive retail packaging options suitable for supermarkets, stores, and distributors.
Zaara Super Long Basmati - Serving Suggestion
Premium long grain rice ideal for vegetable biryani, pulao, hotel use, and premium food service.
Sole Authorized Importer of Zaara in Sri Lanka
Yashara Marketing proudly represents Zaara Indian Premium Long Grain Basmati Rice in Sri Lanka, bringing customers premium aroma, long grain quality, hygienic packaging, and consistent cooking results.
Our Quality Process
Every grain is carefully selected to maintain aroma, consistency, grain quality, and customer satisfaction.
Careful Sourcing
Procuring the finest paddy directly from trusted farmers and global suppliers.
Grain Selection
Rigorous sorting to ensure only the highest grade grains move forward.
Cleaning & Sorting
Advanced mechanical processing to remove impurities and broken grains.
Quality Inspection
Stringent lab testing for moisture content, purity, and cooking quality.
Hygienic Packaging
Automated packing in food-grade materials to preserve aroma and freshness.
Reliable Delivery
Efficient logistics ensuring timely supply to our wholesale partners.
Packaging Solutions
Packaging availability can be updated based on current product stock.
500g Retail Packs
Retailers, Minimarts
1kg Family Packs
Supermarkets, Retailers
5kg Value Packs
Supermarkets, Families
25kg Wholesale Bags
Wholesalers, Distributors
Retail Display Packs
Distributors, Retailers
Distributor Supply
Wholesalers, Distributors
Our Distribution Network
We have established a strong and reliable distribution network covering major regions in Sri Lanka.
National Logistics Hub
Operating from Colombo, Serving all districts
Why Choose Us
30+ Years of Market Experience
Trusted Wholesale Rice Supplier
Strong Supplier Network
Consistent Product Quality
Retail and Wholesale Support
Customer-First Approach
Quality & Compliance
We adhere to strict international and local standards to ensure food safety and purity.
Quality Checked
Lab Tested
Hygienic Handling
Automated Systems
Import Compliance
Authorized Dealer
Food Safety Focused
Standard Processes
Supplier Verified
Trusted Sources
What Our Partners Say
Retail Partner
"Reliable supply and consistent rice quality for our customers."
Wholesale Buyer
"Yashara Marketing has been dependable for bulk rice requirements."
Distributor
"Good packaging, trusted service, and professional communication."
Frequently Asked Questions
Request a Quote
Get in touch with our team for wholesale pricing, bulk orders, and partnership inquiries.
Direct Line
Location
No. 32/01, Balapokuna Road, Colombo 06